Preparation

Before a single photo was taken, the sellers put in real work: repainting, fresh bark in the landscaping, every window and carpet cleaned, and the entire house power-washed. By the time we started marketing, almost every surface on the property was camera-ready.

My Client Care Club has a set of tools built specifically to help clients through exactly this kind of home prep, so sellers aren’t guessing at what actually moves the needle.

Studying the Market

We watched this market for months before listing, tracking what went pending quickly and what sat, and why. That research let the sellers see, clearly, the real risk of pricing too high in this particular market at this particular time.

After careful consideration grounded in that research, we listed the home at $3,750,000, a price built to create a competitive edge, not just cover the number the sellers had in mind.

Staging With Intention

Ideally, the sellers’ own furniture would have carried the upscale, lived-in feel straight through to closing, but it moved with them to their new home, so we needed a new plan. I brought in Premier Home Staging to stage the property, then added pieces of my own chosen specifically to match the sellers’ taste.

After spending real time with the sellers, I knew that layering in pieces that reflected their own style, not just generic staging, would help buyers actually feel what it was like to live in this custom home. That detail was too important to leave to staging alone.

The Photography

We shot this property four separate times. It’s simply that vast, and the mature trees on the lot made it genuinely difficult to capture the front of the house at all. Photographer Ethan Dodge flew the drone between branches, repositioning again and again until we had a front shot that actually did the home justice.

He may have nearly quit on me once or twice, but he ended up loving this house as much as I did, and patiently shot hundreds of frames from multiple levels, angles, and gaps in the tree line until we had it right.

Media & Marketing

The marketing push included an exclusive feature in Luxury Home Magazine, coverage in the Sacramento Bee, and a Broker Open where more than 50 agents received a personal invitation to walk the property and share it with their own buyers. I brought in photographer Andrew Sampson and had equipment on hand for any agent who wanted to shoot content of their own that day.

I also reached out personally to agents with large followings and offered to do interviews with them. For a stretch, this became the most talked-about home in Placer County.

Print That Immerses

A 6-page bifold brochure gave buyers a real sense of the property before they ever walked through the door: a map of the land, the floor plan, and a full feature list. Premium flyers on the sign post carried a QR code straight to the property website.

I also put together take-home workbooks for buyers, letting them revisit the layout on paper after they left, a small touch that kept the property memorable long after the showing ended.

The Video Campaign

Three full horizontal videos have reached over 60,000 views as of today. Vertical cuts of the same footage are estimated to have reached into the hundreds of thousands across social platforms.

The Tour Experience

Every buyer and every agent who walked the property got a full tour, not just the rooms, but the history and the features behind them. That context helped people see past the walls to the life they’d actually build there.

Transparency

The sellers were quick and thorough with every disclosure, sharing everything they could recall about the property’s history. That responsiveness positioned them as honest, responsible homeowners, and left buyers with real confidence heading into closing.