Realtors do much more than just open doors! Find out what real estate agents do and how it can benefit YOU!
By Jaydee Sheppard | Gateway Properties by Real Broker | Lincoln, CA
People often ask me, “What does a real estate agent actually do?” Most imagine open houses, signs in yards, and handing over keys. I can’t speak for every agent, but I can tell you what I do.
For me, real estate is deeply personal. It’s not about sales, it’s about service. My role is to guide, protect, and support my clients through every stage of buying or selling — and long after closing. I don’t disappear when the deal is done. I see myself as your real estate advisor for life, and that means I’m in your corner for the long haul.
Advising, Not Just Selling
My job is to advise, not decide. Pricing a home, for example, isn’t about guessing a number and hoping it sticks. It’s about strategy, timing, and market data.
I create detailed Comparative Market Analyses (CMAs) and accurate valuations so you understand what your home is truly worth. Then, together, we discuss the best pricing strategy for your goals. You make the decisions, and I give you the information and insight to back them up.
This partnership approach helps you stay confident and in control throughout the process.
Telling the Truth, Even When It’s Hard
Here’s something I’ve learned: people don’t want a “yes” person — they want someone they can trust.
If a home needs work before it can sell for top dollar, I’ll tell you. If your offer might be too aggressive, I’ll explain why. My clients know I’ll always be honest, even when the truth isn’t convenient.
That’s exactly what 1000WATT, a leading real estate branding agency, found in their consumer research. Buyers and sellers today want agents who act as trusted advisors and truth tellers, not just salespeople. That’s how I do business — real advice, real results.
Communication Is My Love Language
I absolutely love spoiling my clients with great communication. You’ll never wonder what’s happening next because I stay in touch from start to finish.
Behind the scenes, I use checklist upon checklist to make sure every deadline, document, and detail is handled. I believe that organization creates calm. When you always know what’s happening, buying or selling your home becomes a smooth, stress-free experience.
That’s why many of my clients say working with me feels like having a trusted friend who also happens to be a real estate expert.
Contracts, Compliance, and Peace of Mind
Real estate contracts can be intimidating, and that’s exactly why I take them so seriously. I read every word and double-check every deadline so you don’t have to worry.
With my experience and the resources of Gateway Properties by Real Broker, I make sure your interests are fully protected from start to finish. You’ll always understand what you’re signing, why it matters, and how it benefits you.
In other words, I’m not just handling paperwork — I’m safeguarding your peace of mind.
Marketing That Actually Works
Beautiful marketing is important, but it’s only powerful when it’s strategic. I combine professional photography and storytelling with smart digital marketing and SEO to reach real buyers who are ready to act.
Every listing I create is built to stand out online. From social media to targeted ads, every detail is designed to attract attention, generate excitement, and sell your home for the highest price possible.
Because of this, my listings consistently outperform local averages in both reach and results.
Once You’re My Client, You’re Family for Life
When the transaction ends, our relationship doesn’t. Every one of my clients becomes part of my VIP Client Club, and that means a lifetime of perks and support.
You’ll get:
- Free use of party supplies and home tools anytime you need them.
- Invitations to exclusive client events throughout the year.
- A network of trusted local professionals for projects big or small.
- Free CMAs and home valuations anytime you ask — no strings attached.
I genuinely love keeping in touch, celebrating your milestones, and being there whenever you need advice or resources. Once you’re my client, you’re part of the family.
Why It’s Worth It
Hiring a great agent isn’t just a cost, it’s an investment — in experience, protection, and peace of mind.
When you work with me, you’re getting someone who:
- Knows how to market your home for maximum exposure.
- Keeps you informed and organized every step of the way.
- Protects your interests legally and financially.
- Stays connected long after closing.
I don’t just want to help you buy or sell a home. I want to be the person you call for advice, resources, and guidance for years to come — your real estate advisor for life.
Let’s Chat
Whether you’re thinking about selling, buying, or just curious about your home’s current value, I’d love to help.
📞 Call or text: (916) 342-4503
📧 [email protected]
🌐 jaydeesheppard.com
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