The Zillow Button Mistake That Nearly Cost My Homebuyer Their Representation
I want to share a real story that just happened to one of my homebuyers. This situation comes up more often than people realize, especially when homebuyers are searching online late at night.
My client and I already had a strong working relationship. We had talked through goals, reviewed strategy, and signed a buyer representation agreement. Everything was clear and comfortable.
However, one evening while browsing homes online, my client saw a property they really liked. They did not want to bother me, so instead of texting or calling, they clicked the “Tour Now” button on Zillow.
That one click caused a problem they never expected.
What Happened After They Clicked the Button
At first, my homebuyer thought they were simply asking to see a home. However, that is not how these buttons work.
Instead:
• Their information was sent to an agent who pays for online leads
• They were asked to sign a 7-day touring agreement
• That agreement conflicted with the contract they already had with me
As a result, my client felt confused and stressed. They were worried they had done something wrong.
They had not. They simply did not know how the system works.
Why This Happens to So Many Homebuyers
Many homebuyers believe online home search sites are neutral. However, these platforms are advertising companies.
Because of that:
• Buttons are designed to create leads
• Homebuyer information is often sold
• Agents are assigned based on payment, not experience
For example, the agent connected through a tour button is not always the listing agent. They may also not be the best fit for that homebuyer.
What Homebuyers Should Know About Working With Me
First, I want to be very clear. I only want to work with homebuyers who want to work with me.
I do not pressure clients.
I do not force contracts.
I do not believe good relationships require control.
Instead, I believe homebuyers should feel supported, informed, and respected.
If a homebuyer ever feels unsure about reaching out, that tells me we need better communication, not tighter rules.
Homebuyers Do Not Need the Listing Agent to See a Home
Next, there is an important myth to clear up.
Homebuyers do not need to use the listing agent to tour a home. They also do not need to click a button to see a property.
As a buyer’s agent, I can:
• Show any home on the market
• Schedule showings properly
• Represent only the homebuyer’s interests
Because of this, homebuyers never need to go around their agent to see a home.
How I Help Homebuyers Search Safely Online
Because online searches can create problems, I give my homebuyers a private home search powered by BoldTrail.
This helps homebuyers stay protected.
With this search, homebuyers receive:
• Instant alerts when new homes are listed
• Fast updates for price changes and status updates
• Accurate MLS data
• A private place to save and comment on homes
• No ads
• No outside agent calls
Most importantly, I never sell homebuyer information. Ever.
Homebuyers can search freely without pressure or unwanted contact.
Why This Matters for Homebuyers and Their Money
Buying a home is one of the biggest financial decisions homebuyers will ever make. Because of that, small mistakes can cause big stress.
When homebuyers accidentally sign touring agreements, it can:
• Create confusion
• Slow down offers
• Weaken negotiation strength
• Add stress that should not be there
Clear representation helps protect both peace of mind and long-term wealth.
What Homebuyers Should Do Instead
Finally, here is the safest approach for homebuyers:
• Browse anywhere you like
• Avoid clicking tour buttons
• Text or call your agent directly
• Ask questions before signing anything
A good agent wants to help. You are never a bother.
A Final Word for Homebuyers
I help homebuyers protect and build wealth through all of life’s transitions. That includes protecting them from online systems that are not always clear.
If you are a homebuyer searching in Lincoln or Catta Verdera and want guidance that is honest, calm, and focused on your future, I am always happy to help.
No pressure.
No forced contracts.
Just clear guidance for homebuyers who want support.
For more information: https://www.jaydeesheppard.com/homebuying-page/
For More information on Boldtrail: http://boldtrail.com
